Link2One World |
Link2One: The Challenge
Link2One had a wonderful problem…customers lining up before the company was launched. With a successful proof of concept behind them and a trade show coming up in one month, they wanted to launch the new company identity, collateral and website at the event. Their wonderful problem then became an incredible challenge for us. As it turned out, we were more than up to it.
Our Solution
While we expedited every step of the process, we never varied from our time-tested procedures. We started by developing comprehensive corporate and product strategic platforms, which included key words and phrases. We made sure messaging and positioning was solid before moving forward.
Identity came next. Choosing from the 14 options we provided proved to be a challenge for our client, as they found many they wanted to use. Concurrently, we were busy developing website architecture, concepts and content. Not being content to suggest an easy concept for the website, we proposed an interactive concept that we felt would best communicate their message, generate interest and leave a lasting impression. Link2One agreed, and our developers settled in to work long days to get it done in time for the launch.
The Result
The Optimize team made the extra effort to come through for Link2One, and it was a real pleasure to send our client an SMS the weekend before the show began to tell him his website was live. It was also very satisfying to hear the compliments our happy client gave us for a job well done. |
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MACH Corporate |
MACH Corporate: The Challenge
“MACH has re-positioned itself,” said MACH CMO Lodewijk Cornelis, “from a data and financial clearing house for mobile network operators to a hub-based telecommunications exchange serving any communications service provider.” To signal to current customers this important change in its value proposition and to attract the attention of emerging companies, MACH decided to create a new corporate brand. MACH chose Optimize Interactive for the project because of its proven ability to create long-lasting, memorable, high-impact corporate identity.
Our Solution
MACH CMO Cornelis continued, “We had a clear idea of the values and attributes that we wanted the logo to communicate. Optimize Interactive provided us with many excellent options and listened carefully to our input.” Optimize Interactive’s Founder and Creative Director Jeff Hicks commented: “When we were told that MACH president, Guy Dubois, considered the Oracle logo (done by our designer Randy Moravec) to be outstanding and that he wanted the MACH logo to have the same attributes, I knew we would have no trouble delivering a typographic trademark MACH would be happy with.”
The Result:
The new symbolic and typographic trademarks were universally applauded within the company. |
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MACH Campaigns |
MACH Campaigns: The Challenge
MACH has a large number of contacts in its Salesforce.com CRM database. It uses email campaigns to its house list as its principle lead generation vehicle. To achieve best results, MACH needed well-planned campaigns that communicated strong messages and attracted attention through memorable creative.
Our Solution
With our in-house Salesforce.com expertise, we enabled campaigns to be sent by the marketing department that were personalized and sent on behalf of MACH sales people. We developed the concepts, copy and creative, then assembled and placed the campaigns within Salesforce.com. All our marketing contact had to do was send them out. We also activated the detailed reporting capabilities that exist within the CRM.
The Result
With outstanding messaging and creative, the demand generation campaigns were successful. And with our ability to implement campaigns within the CRM, we streamlined marketing processes and reduced the time demands on the MACH marketing department. |
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AccelanTech |
AccelanTech: The Challenge
As a company that provides language courses in Europe, China and the Middle East, AccelanTech needed a corporate identity that would work across diverse cultures. Of course, it needed a corporate brand that was memorable, but it also had to convey professionalism and friendliness at the same time. It had to appeal to both students and businesses, AccelanTech’s two target audiences.
Our Solution
We developed a logo that featured unique, eye-catching logotype with an embedded graphical element. Its letter forms were culturally neutral and its colors acceptable in all target regions.
The Result
Our client shared the logo with colleagues from around the world, all of whom found it to be effective, culturally acceptable and memorable. |
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Van Gawk |
RSA Security: The Challenge
Increase the number and quality of leads within the software developer community. Security Dynamics bought RSA and, to capitalize on its better name recognition, created a new company called RSA Security. Upon our recommendation they adopted a master branding strategy, attaching the RSA name to their products. To keep revenue flowing during the branding transition, they needed to quickly launch an effective brand awareness campaign.
Our Solution
We developed a year-long online and offline campaign that informed high-level IT managers that RSA Security products solved many of their most difficult problems. Our “Van Gawk” creative anchored the first of 4 integrated campaigns, getting attention quickly with its unexpected animation. Our ability to work with the offline division of Optimize enabled us to develop an interactive campaign that was perfectly integrated with print ads, direct mail and trade show publicity.
The Result
We conducted a benchmark study that compared the initial brand awareness for Security Dynamics with the awareness of RSA Security after our year-long campaign. It had increased by 23%. |
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St. Gabriel’s hospital |
Malawi: The Challenge
We were contracted by the Luxembourg agency Binsfeld to do the development for a website they designed for St. Gabriel’s hospital in Namitete Malawi. This hospital is supported by the Zitha foundation of Luxembourg. As this website will help raise funds for the Malawi hospital and provide a service to people in this very poor country, our ability to provide high-quality programming at a very reasonable price was essential.
Our Solution
Binsfeld Agency’s design and architecture was well done, clean, friendly and easy to use. We performed the development work to their specifications within the timeline they proposed. There were very few rounds of changes and all the functionality they requested was implemented. In addition, we interfaced directly with the contacts at Zitha hospital to provide training on the content management system.
The Result
We are happy to know that our client Binsfeld, the contacts at Zitha hospital and people in Malawi are pleased with the results.
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Caddy |
Laserscope: The Challenge
Laserscope was confident it had developed a laser that would revolutionize the way dermatologists treated patients. But, they had failed dismally in meeting their sales target. Having historically relied on direct sales, they were unsure what else could be done to boost revenue.
Our Solution
With our target audience relying more and more on the web to keep current with the latest medical developments, we found relevant sites and developed a campaign that quickly got their attention. Launched in conjunction with a print ad campaign in corresponding medical journals, our “Caddy” creative showed immediately how we could solve a real problem for them: the current generation of lasers was large and had an inordinately large footprint in their treatment room - while the new Laserscope laser was the size of a small valise.
The Result
Sales picked up right away, and within 6 months the sales team was meeting its goals. They also reported that it was easier to get to see the doctors and that they closed deals more quickly. |
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Killer Joan |
RSA Security: The Challenge
Increase the number and quality of leads within the software developer community.
Our Solution
Our target audience was young, bright and - it’s fair to say – a bit eccentric. We felt they would respond well to humor that was also a bit eccentric, and we interviewed a cross-section of developers to see if this was true. Clearly, it was as our “Killer Joan” campaign generated a huge response. By creating “Joan,” a colorful, memorable character who performed well in online and offline media, we gave birth to a star who was so popular that she was invited to appear in person at RSA Security’s user conference (where she attracted more attention than the featured presenters!).
The Result
We generated a 1000% increase in leads, a 15% increase in product awareness, and a 25% increase in attendance at the user conference. |
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Pen Maze |
Zix Corp: The Challenge
Zix Corp wasn’t meeting sales goals due to lack of brand awareness. The marketplace was crowded, so it needed to get the attention of its target audience, then differentiate its offering.
Our Solution
We used an animation that did more than get attention…it tapped into the frustration our target audience felt with the maze of paperwork needed to comply with the U.S. government HIPAA regulations. We were able to quickly communicate Zix Corp’s primary benefit: saving time and money by facilitating HIPAA compliance.
The Result
Sales jumped 15% the month after the campaign ran. We followed with our Tiki campaign, which helped Zix Corp achieve a significant increase in sales over the previous quarter. |
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Tiki Mask |
Zix Corp: The Challenge
Zix Corp wasn’t meeting sales goals due to lack of brand awareness. The marketplace was crowded, so it needed to get the attention of its target audience, then differentiate its offering.
Our Solution
We used creative that worked online and offline in a campaign that tapped into the anxiety our target audience felt around complying with the U.S. government HIPAA regulations. They had to comply for email delivery before the deadline went into effect or face serious fines. We were able to quickly communicate Zix Corp’s primary benefit: We can solve your problem in 24 hours.
The Result
Run in combination with our “Leaking Pen” campaign, we helped Zix Corp achieve a significant increase in sales over the previous quarter.
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Cohesion |
Cohesion Technologies: The Challenge
Having focused all its energy on product development, Cohesion Technologies hadn’t done anything to introduce itself to the marketplace. With its first product soon to receive approval for use, it needed to build recognition fast to attract the attention of a potential distributor. They had no strategy, key messages, tagline or value proposition, so all the materials needed to serve as the foundation for a campaign had to be developed.
Our Solution
With our usual attention to detail, we interviewed members of our target audience, management, and the new sales team that was being put in place. We then developed a strategic platform that we used to write their value proposition, key messages and tagline. That done, we moved on to the creative that would introduce the company and developed our “Ice Pen” concept that appeared in targeted sites and in print ads in medical journals. Perfectly illustrating the value proposition of the company, it became their “signature illustration” and was used for their corporate brochure and trade show graphics as well.
The Result
Within two months, they had attracted the interest of several potential distributors, and were in a position to negotiate a favorable deal.
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Coffee Joe |
Ubizen: The Challenge
With a managed security service that was successful in Europe, Ubizen wanted to build on this success and expand to the U.S. market. It wanted to launch a campaign to create demand in the U.S, but it had relatively limited marketing resources.
Our Solution
Clearly, given the budget, expensive print and direct mail campaigns were out. So we did extensive media research to find relevant sites and developed our “Coffee Joe” campaign. The creative quickly got the attention of our high-level IT management target audience, as did the great offer of a chance to win a top-quality home espresso machine. Building on this success, our offline division developed a companion print ad that ran in selected publications in the U.S. and, with different, localized creative, in France as well.
The Result
We received over 2,000 quality leads - so many that we shut the campaign down early to ensure that the sales team could make contact in a reasonable amount of time. |
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Glowing Eye |
RSA Security: The Challenge
Security Dynamics bought RSA and, to capitalize on its better name recognition, created a new company called RSA Security. Upon our recommendation they adopted a master branding strategy, attaching the RSA name to their products. To keep revenue flowing during the branding transition, they needed to quickly launch an effective brand awareness campaign.
Our Solution
We developed a year-long online and offline campaign that informed high-level IT managers that RSA Security products solved many of their most difficult problems. This “Glowing Eye” creative was the second in a series of 4 integrated campaigns, getting attention quickly with its unexpected animation. Our ability to work with the offline division of Optimize enabled us to develop an interactive campaign that was perfectly integrated with print ads, direct mail and trade show publicity.
The Result
We conducted a benchmark study that compared the initial brand awareness for Security Dynamics with the awareness of RSA Security after our year-long campaign. It had increased by 23%. |
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Bobby Joe & the Alligator |
Intercy: The Challenge
Intercy provided actuarial services for auto insurance companies, and as a new player was having trouble getting the attention of potential clients. It needed a campaign that would get attention and differentiate at the same time.
Our Solution
Intercy’s primary benefit to its target audience was its expertise in solving difficult, complex problems. So we developed unique creative that got the attention of our audience by showing that Intercy is not afraid to wrestle with serious problems. “Bobby Joe & the Allligator” appeared in online and offline campaigns, and Bobby Joe himself appeared in person at several prominent trade shows and internal corporate functions.
The Result
Bobby Joe not only opened the doors to many of Intercy’s target clients, but he served to boost internal morale which had been suffering after the release of a poor earnings report. |
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