Optimize Your Relationship Marketing
From the moment of first contact, we begin learning what a prospect is interested in. We give something they want, such as a novelty give-away or information (data sheet, brochure) and in return we find out what they need or what they’re working on. Each time we “touch” them we learn more and are able to provide information that increases in relevance. By building a relationship with them based on satisfying their needs and interests, we help convert prospects into customers, maintain loyal customers and increase cross-sell and up-sell opportunities.
So why do we often encounter resistance when we talk to clients about relationship marketing? Here’s a remark typical of what we hear:
“Relationship marketing is a great idea, but I don’t have the time or resources to pull it off.”
We know that relationship marketing at a glance appears complicated. So we’ve developed a smooth path that treats it as a continuum. We plot all the steps you need for ultimate success, then take small incremental steps that deliver improved results while keeping the program easy to manage. We reduce complexity by keeping database segmentation to a minimum, and guiding your audience to state preferences that match what you can easily deliver.
The regular delivery of relevant content and offers is key to program success, and we’ve designed templates that make it easier for you to develop content in-house. Of course, our team of writers can cost-effectively develop content for your relationship marketing that we can then re-use in your SEO optimization and keyword management programs (website, blog, RSS feed, articles).
Database Segmentation Campaign
With a database of 10,000 names, many years old, Ampro had many jewels alongside lead weights. This campaign generated a 30% response and served to kick-off a monthly customized newsletter program.
Ampro: "click to enlarge and view all campaign elements"
Learn About Managing Customer Interactions
Learn About Marketing Automation
Article: “Turn ‘B’ Leads into A Leads”
