Optimize Your Campaign Tracking and Analytics
Under pressure to send a steady stream of leads to your sales team, how do you decide where to allocate your marketing investment? How do you know which sites, PPC ads or lists give you the best ROI? Is your website performing well? And when it comes time to lobby for an increase to your budget, how do you justify asking for more money? Do you know campaign and program ROI, the cost-per-lead or cost-per-acquisition?
With our campaign tracking and analytics, you’ll answer all these questions. You’ll also be able to show your boss that you’ve made a steady improvement in marketing ROI and made direct contributions to the sales process. Yes, you’ll even be able to document that marketing expenditures helped increase revenue.
For campaign tracking, we use a mix of tools provided by Google, Salesforce.com, Emediate and many others. But over the years of working hard to help clients improve campaign performance, we’ve generated proprietary analytics that drill deeper into website, media buying and online campaign processes. You’ll go beyond click-through, impressions, traffic and conversions to learn lead quality, predictable behaviour and geographical location. Most importantly, you’ll be able to compare campaign ROI to find out what works best, not just for cost-per-lead but cost-per-acquisition.
For our lifecycle marketing programs, our analytics tell you how your campaigns contributed to prospect conversion and customer cross-sell and up-sell – documenting a direct impact on revenue. You’ll also be able to provide data to make internal strategic decisions as you’ll know what offers or product/services bundling prompted response within specific target audiences.
To ensure best performance, we continually test messages and creative, and monitor performance. Great creative on a hot site may work for a week or two, then it will need to be refreshed. Or today’s hot site may be dead in a month.
In the end, data without intelligent interpretation and the ability to act isn’t worth much. That’s where our years of experience come into play. We know how to put it to work for you, maximizing your marketing ROI.
