Learn how we develop relevant, seo-friendly content to generate leads and build relationships with your customers and prospects.
Turn Your Website into a Demand Generation Engine
Search engine optimization (SEO) has quickly become very cost-effective way to generate leads. To help you profit from SEO, we can show you how to turn your website and other marketing communications into demand generation engines. Whether you are doing local or international business, our innovative content writing and translation services deliver SEO success - for .local searches (such as .de, .fr, .be, .nl) and in the .com universe. We have native language copywriters who provide original SEO-optimized content in English, French, German and most other languages worldwide. So wherever you do business, we ensure that your website and content writing program, which are normally viewed only as expenses, actively generate revenue.
SEO Optimization Requires Continuous Production of Relevant Content
SEO optimization succeeds if you produce content that is relevant to the keywords people use to find you. Search engines have happy customers only if it is easy for them to find exactly what they are looking for. So, “relevance” is the number one criteria they use to determine your organic search engine ranking. That means you need to produce relevant website copy and additional SEO-friendly content that is published as widely as possible. Creating a blog, newsletter and articles that are distributed on thousands of legitimate forums and sites is essential to improving your ranking – as is incorporating your SEO strategy into your PR.
Before Copy Writing Comes Messaging and Branding Strategy
SEO-optimized content falls short if it isn’t based on strategy that clearly communicates your primary benefits and differentiates your company from its competition. So our copywriters start by preparing in-depth corporate and product/service strategic documents that serve as the foundation for all content. Next, as part of our SEO services we begin the keyword optimization process. This involves developing a list of keywords that are analyzed to determine which best express your message while having the lowest competition in the major search engines. Through our strategic translation partner euroscript, we develop and manage keywords in all of your target languages.
Best-Practice SEO, Branding and Messaging Are Combined
Once finalized, keywords are incorporated into key phrases, messages, boilerplates and sales scripts so they are used consistently throughout the company. We flow them into your website and all web-based communications, of course. But since the keywords and SEO strategy springs from a solid strategic foundation, you can stay on message in your demand generation campaigns as well. This way, by integrating SEO-optimized content into all communications and campaigns, you are also using best-practices branding and messaging.
Use Blogs, Articles, Press Releases and Social Media for SEO and Other Channels
The more back-links you have to your website, the better your search engine ranking. The most effective way to create links is to publish content on as many relevant sites (that conform to Google’s standards) as possible. But developing new content for blogs, articles, social media and PR on a regular basis is difficult if not impossible for many companies. To solve this problem we've created affordable monthly SEO maintenance packages that make it easy to develop and publish content. We've found that asking product or marketing managers to write copy or give us written input leads to delays and, often, impasse. But we've also found that they will give us an hour or two per month for a phone interview. This technique enables us to get all the information we need to flow new content into a wide variety of materials. It requires minimal time from company staff and, since the same messages are re-worked and published in many different channels, it is affordable.
